Lego Ideas Review

On 28 February 2017, Lego announced the completion of the second Lego Ideas Review for 2016. This review considered 12 Lego fan models that each reached 10,000 votes from the Lego community. There were some great contenders, including buildings that I personally would have loved to have seen explored, but ultimately Lego chose:

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See the full announcement here: https://ideas.lego.com/blogs/blog

This is not unexpected given the direction of many of the other Lego Ideas sets, including:

• 2012 - Hayabusa
• 2014 - NASA Mars Science Laboratory Curiosity Rover
• 2014 - Exo Suit
• 2014 - Research Institute (Female scientists)
• 2015 - WALL-E
• Apollo 11 Saturn V (to come).

Lego Ideas seems to be the place that most Lego fans are actively expressing their love of the space theme, which has been a staple of Lego for many years, but appears to have lost momentum in current catalogues despite its ongoing popularity.

The Women of NASA model reached its 10,000 votes in 15 days, making it one of, if not the, fastest fan model to reach the required votes. The Lego community is clearly sending Lego a message - give us more space (the theme, don't leave us Lego)!

For those who don't know, here are some facts about the Lego Ideas project:

• Launched in 2008, the project was formerly known as CUUSOO, which is a Japanese partner of the Lego Group. The project was limited to Japan (and only required 1,000 votes) until Lego broadened the CUUSOO concept in April 2011 (and required 10,000 votes).
• In 2014, Lego went further to rebrand the project as Lego Ideas.
• Even products that do not make it through a Lego Ideas Review may still turn up in the Lego catalogue. For example, the Tumbler, Ghostbusters Firehouse HQ, Wizard of Oz and Portal sets were all rejected through the review process but were released as sets and sub themes within Lego Dimensions.

I really like the Lego Ideas project as it provides an outlet for the Lego community to share its creativity and develop sets that do not have to align with current themes.

I would love to hear about whether any of you have submitted an idea, voted on an idea or general thoughts about the value of the Lego Ideas project.

Yours in brick

C